JO?O, CONTRACTOR - S?O PAULO, BRAZIL facebook linkedin tweet google pin-it RSS A glimpse at the busy everyday life of a Brazilian trade customer eager to grow his small business and to gain in professionalism. ? ? Standing in a forest of skyscrapers and looking up, it is hard to find the sun. Here and there, in this gigantic city, afew hints of greenery emerged, a few trees. The streets surge?with life and echo with the incessant roar of engines. Amidst all?this, we spot Jo?o’s red pickup truck. After he clears? the?passenger seat to make room, we are off to discover the fast-?paced, workaday world of a Brazilian trade customer. In S?o Paulo, the work days of a pedreiro are hot butnever alike. “People use us for all kinds of jobs. We do masonry, interior decoration as well as electrical work,” explains Jo?o. However, since pedreiros are not specialized trade customers, it’s impossible to ensure good performance on all worksites.? “In Brazil,” he says, “pedreiros usually learn their trade on the job.?They don’t always know very much about the products they?Use. This can lead to project delays and, in many cases, faulty?workmanship.” Many customers have lost trust these days and?securing their loyalty is no easy matter. Pedreiros usually learn?their trade on the job. Jo?o decided to tackle this problem head on. At the same time, he would take his small business to the next level.?The solution was to take advantage of Saint-Gobain Weber’s?Services, which include technical training sessions, product use?demonstrations at points of sale as well as assistance with?customer service and project management. “The catalogues are?a big help, too,” observes Jo?o. “If I’m looking for the best?adhesive for installing tiles – whether indoors in the kitchen or?outdoors in the pool – that’s where I go for information.” Jo?o also uses digital tools in everyday business.?Keeping his smartphone close at hand, he is familiar with?WhatsApp communities, Facebook pages and video tutorials.?Staying connected helps him boost efficiency and save time at?the worksite. Thanks to the information available to him, he can give his customer better and more details. “This week, I’m going?to redo the fa?ade of the house of a young couple. The fact?that I know the products well and can answer their questions?inspires trust,” adds Jo?o. Thrilled with these everyday efficiency gains, Jo?o is now on the list of Saint-Gobain-trained workers posted on quartzolit.weber. “The platform offers me greater visibility, helps customers find me more easily and reassures them. In only?two years, I’ve nearly doubled my sales.” Business is booming?for Jo?o, who has shared the good news with his fellow pedreiros,?quick to perceive the benefits of Saint-Gobain training. ? ? THE TRADE CUSTOMER’S TOOLBOX EVERYTHING YOU NEED TO SIMPLIFY WORK AND LIFE In the Netherlands, the Leanworks logistics solution schedules the delivery of materials on site and waste collection in a single round trip. In Spain, the heat transmission calculator used by fa?ade installers instantly recommends the most appropriate Weber insulation solution for the local climate. In Germany, Marketing Plus helps craftsmen promote themselves by personalizing their website and advertising materials.In France, worksite configurators, energy efficiency simulators and sales management softwares are helping make contractors more efficient.Worldwide, the My Solar Gard? mobile app, enables glass film professionals to manage their orders and installation projects remotely 24/7. TARGETED SUPPORT POINT.P’s Génération Artisans program brings together French renovation specialists in a community of excellence to share best practices, the latest innovations, the best management tools and other exclusive advantages. The Build Aviator suite of services boosts the performance of home builders in Britain and the acquisition of Scotframe Limited, the leading manufacturer of prefabricated timber-frame home kits, has brought Saint-Gobain closer to small contractors specializing in this market, in line with its overall sustainable habitat strategy. TRAINING IN EDUCATIONAL SHOWROOMS Face-to-face and e-learning, technical and topic-specific, Saint-Gobain training courses have been adapted to local professions and markets. For example, in Cameroon, with the promotion of thermo-acoustic insulation solutions for tropical environments, and in Zambia, with a certificate course in drywall and ceiling system installation. Meanwhile, the development of spaces offering training and demonstrations of the added value provided by Saint-Gobain is gaining momentum, with the creation of educational showrooms from London to Copenhagen and from Brazil toIndia and Kenya. In 2017, several tens of thousands of visitors, architects, artisans and investors gained first-hand knowledge of the Group’s services and solutions for improving all types of comfort. JO?O’S EXPERT SERVICE PROVIDERS “DEVELOPING CONTENT FOR EACH TYPE OF CUSTOMER BY TAKING INTO ACCOUNT THEIR LEARNING PRACTICES." Read more “MAKING LIFE EASIER FOR TRADE CUSTOMERS AT EVERY STAGE.” Read more “SYNERGIES BETWEEN OUR BRANDS.” Read more ? Back to the stories To go further, discover our 2018 brochure ?